Let's have some fun in this not so fun but scary market.
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This is Elon Musk's latest creation:
Burnt Hair Perfume
Source: The Boring Company
Believe it or not, Burnt Hair is a perfume available today on The Boring Company's website for $100 a bottle. And it will start shipping next quarter.
I'm not making this up. Musk has already sold more than 20,000 bottles of Burnt Hair, generating more than $2 million in revenue for the private company.
This isn't the first time Musk has sold a quirky product.
First it was the Tesla Tequila – bottles of which now sell in the aftermarket for well over $1,000. And who could forget The Boring Company flamethrower? Who needs a grill when you have a flamethrower to cook with in your backyard?
But perfume? And with a tag line like: "Just like leaning over a candle at the dinner table, but without all the hard work." That takes the cake.
Maybe this is all part of Musk's quirky magic. SpaceX is now the most valuable aerospace company in history. Starlink is the most successful satellite-based internet service ever. And Tesla's not only the most successful electric vehicle company in the world… it's also the most successful publicly traded artificial intelligence company on the planet.
Soon, Tesla may very well become the most important robotics company. If anyone can make The Jetsons a reality, it's probably Musk.
The Boring Company itself has turned the tunnel-digging business on its head. It can do this in a fraction of the time and for a fraction of the cost compared to any other boring technology used in the past. Musk literally moves dirt better than the best in the business.
And now The Boring Company has added perfume to its consumer product lineup of flamethrowers.
One almost has to wonder if the perfume idea came about from a mishap involving a flamethrower: "Oops… Sorry about that. Oh, what's that smell? It smells really good. What should we call it?"
Jeff Brown
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