Following the tremendous success of FaceBook, social media
has already become an intimate part of our daily life. You won’t be an Earth
man but someone from the Mar if you don’t use some sort of social media
nowadays! Inevitably, tons of startup companies are created for managing all
kinds of different social media activities and all of them are dreaming to be
successful like FB. Twitter is of them but unfortunately is still struggling to
stand up. Most recently we have seen SNAP debut. Will it be more life FB or
Twitter? Certainly too early to say but I doubt it will be another FB like
stock if it keeps its current business model. You see, its technology is by no
means sophisticated enough that others cannot copy. Within just a few weeks
after the SNAP IPO, FB’s Instegram has already developed its own version of
SNAP type of functionality. Will there be no others to offer something similar?
I really doubt! Another much bigger problem for SNAP is its targeted users. The
main SNAP users are those young people aged between 18-24. Yes it is super
popular but these are the ones who don’t really have much buying power for
shopping because they simply don’t have much money in general. Unless SNAP can
find some magic to suddenly allow this young population to spend a lot of
money, I’m afraid it will be more like Twitter that has a lot of active users
but just cannot make money from them. At the current stage, trading Snap for
some quick move is fine but if you are thinking to put in some serious money
for long term holding, think twice. You may more likely experience the similar
pain as those who chased up Twitter and then desperately witnessed its
relentless sliding down till now. Don’t be one of them!
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