Get ready for the everything app…
Elon Musk is making some dramatic moves with Twitter right now.
In the past few days, the corporate press has been fixated on the removing of "legacy blue checks" for accounts that were verified under the old model. As a reminder, Twitter's previous way of giving out blue checks was deeply corrupt. As we learned, many paid Twitter employees to receive their blue check, or it was given out to those that fit some "preferred" political narrative.
But while much of the world is distracted by this silly vanity, something far more interesting is going on just underneath the surface…
For starters, Musk announced his plans to create a generative artificial intelligence (AI) to compete with OpenAI's ChatGPT and Google's Bard.
Musk's goal is to train his AI to be objective, rather than biased. He specifically pointed to the proven bias demonstrated by OpenAI and Google and how it is reflected in the outputs of their generative AIs.
We can view this as a form of censorship. The AIs don't openly censor information. But they will tend to present information that's biased towards a certain political agenda or narrative depending on what data the AIs are trained on, as well as any guardrails that are programmed into the system.
So Musk wants to provide an alternative that's completely data-driven.
The question is – where does this new generative AI fit into Musk's umbrella of businesses? This is where Twitter comes back into the picture…
When Musk bought Twitter and took it private, he dissolved Twitter as a corporate entity. Now Twitter exists only as a branded platform. Twitter is now held by a company Musk set up years ago called X Corp.
At one time he suggested that this company could build the "everything app." He envisioned the app doing a wide range of things – similar to WeChat in mainland China.
WeChat is a messaging platform that also enables users to make video calls, make payments, play games, order food and groceries, and even book doctor's appointments. It basically combines the functionality of 10 or 12 different apps here in the U.S.
That said, Musk did something telling just a few days ago. He registered a website called X.ai. No doubt this is where his generative AI will live. And this suggests that his new AI will be housed within X Corp. as well… just like Twitter.
We can compare this to the setup with Facebook/Meta. Meta is the company, and beneath it are a variety of different products: Facebook, Instagram, and WhatsApp, primarily.
So it appears that Musk's plans for an "everything app" are now in motion. And Twitter is going to be at the heart of it. This isn't speculation either. X Corp. and X.ai exist, and X Corp. has already ordered 10,000 GPUs which are what is necessary to train the new generative AI.
And given that much horsepower, it won't be long before we'll learn more about how Musk plans to infuse Twitter with artificial intelligence. This will likely be one of the biggest stories in tech this year.
Stay tuned…
Jeff Brown
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